Tuesday 9 March 2010

The 36 Indian products of the year!

The main theme of the second Indian edition of the Product of the Year awards, held in Mumbai on March 6, was 'innovation'.

Awards were given away in as many as 36 categories, with over 30,000 Indian consumers across 36 cities, voting for the brands that they think are the best.

The 36 winners of Product of the Year 2010 are:

1. Air fresheners: Ambipur Aromatherapy Range

2. Anti-dandruff shampoo: CLEAR Anti Dandruff Shampoo

3. Anti-ageing: Garnier AgeLift Triactiv

4. Body lotions: Vaseline Healthy White

5. Children's foods: Cheetos Whoosh

6. Desktop PCs: HP Pavilion Desktops & Touchsmart PCs

7. DVD: Videocon d2h Satellite DVD 5002

8. Eye care: Garnier Light Eye Roll On

9. Hair care: Dove Intense Damage Therapy

10. Home theatre systems: LG Home Theatre System HB954

11. Hot beverages: Lipton Yellow Label

12. Household/kitchen cleaners: CIF Cream

13. Insect repellents: GoodKnight Advanced Low Smoke Coil

14. Insurance: HDFC Young Star Super

15. Ketchup/condiments: Kissan Squeezo

16. Laptops: HP Pavilion Notebooks - DV/DM Series

'Product of the Year' is the global consumer recognition standard that celebrates champions and rewards the best innovations in retail products done through an independent consumer survey across the country; in 28 countries for 23 years.

17. LCD: LG Jazz Theatre Series

18. Lingerie: Amante's Co-ordinate Set

19. Men's deodorants: Axe Inxtinct Deodorant Body Spray

20. Men's fairness: Garnier Men PowerLight Intensive Fairness Moisturiser

21. Men's hair care: Brylcreem Hybridz

22. Paints: Nerolac Impressions Excel Total Premium

23. Phones: LG GD 900 Crystal

24. Premium stationery: Bilt Eco Friendly Stationery

25. Ready to mix/powdered beverages: Nestea Lemon Iced Tea

26. Refreshers: Nimbooz by 7Up

27. Refrigerators: 3 Door Whirlpool Frost Free Refrigerators

28. Snack foods: Kurkure Desi Beats Crunchy Wheat

29. Soaps: Fiama Di Wills Gel Bathing Bars

30. Student's stationery: BILT Ten on Ten Student Stationery

31. Utensil cleaners: Vim Drop Dishwash Active Gel

32. Value phones: Videocon V1405

33. Washing machines: Whirlpool 1-2-3 Washing Machine

34. Women's deodorants: Dove Deodorants - Original

35. Women's fairness: Fair and Lovely AntiMarks Fairness Cream

36. Youth phones: LG GM 200

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Monday 8 March 2010

Logo Evolution - Interesting Information 4

" History of well known logo designs"

MasterCard logo
MasterCard - Evolution of Logos & Brand
Boeing logo
Boeing - Evolution of Logos & Brand
Alfa Romeo logo
Alfa Romeo - Evolution of Logos & Brand

GE logo
GE - Evolution of Logos & Brand

Saab logo
Saab - Evolution of Logos & Brand

Yamaha logo
Yamaha - Evolution of Logos & Brand
Mazda logo
Mazda - Evolution of Logos & Brand

BBC logo
BBC - Evolution of Logos & Brand

Sony logo
Sony - Evolution of Logos & Brand

Mercedes-Benz logo
Mercedes-Benz - Evolution of Logos & Brand

Kodak logo
Kodak - Evolution of Logos & BrandReuters logo
Reuters - Evolution of Logos & Brand
Mitsubishi logo
Mitsubishi - Evolution of Logos & Brand

Intel logo
Intel - Evolution of Logos & Brand

Peugeot logo
Peugeot - Evolution of Logos & Brand

CBS logo
CBS - Evolution of Logos & Brand
Cadillac logo
Cadillac - Evolution of Logos & BrandCadillac - Evolution of Logos & Brand
Audi logo
Audi - Evolution of Logos & Brand

Motorola logo
Motorola - Evolution of Logos & Brand

Metro-Goldwyn-Mayer (MGM) logo
MGM - Evolution of Logos & Brand

Buick logo
Buick - Evolution of Logos & BrandCars - Evolution of Logos & Brand

Texaco logo
Texaco Logo - Evolution of Logos

Fiat logo
Fiat - Evolution of Logos & Brand

Nestle logo
Nestle - Evolution of Logos & Brand
Ford logo
Ford - Evolution of Logos & Brand

Xerox logo
Xerox - Evolution of Logos & BrandLEGO logo
LEGO - Evolution of Logos & Brand
Manufacturers Life Insurance Company logo
Manufacturers Life Insurance Company - Evolution of Logos & Brand

Aston Martin logo
Aston Martin - Evolution of Logos & Brand

LG Electronics logo
LG Electronics - Evolution of Logos & Brand
Renault logo
Renault - Evolution of Logos & Brand

Siemens logo
Siemens - Evolution of Logos & Brand

Palm logo
Palm - Evolution of Logos & Brand
Nortel logo
Nortel - Evolution of Logos & Brand
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Thursday 4 March 2010

Logo Evolution - Interesting Information 3

" History of well known logo designs"

Starbucks Logo Evolution

Il Giornarle was the espresso café Howard Schultz opened up in 1986 after failing to convince the original owners of Starbucks to focus on serving espresso beverages. By 1987, the two remaining original owners of Starbucks decided to sell the business and Howard jumped at the chance to buy Starbucks and remake it into the espresso bar concept he had just begun at Il Giornale.
“To symbolize the melding of the two companies [Il Giornarle and Starbucks] and two cultures, Terry [Heckler] came up with a design that merged the two logos. We kept the Starbucks siren with her starred crown, but made her more contemporary. We dropped the tradition-bound brown, and changed the logo’s color to Il Giornarle’s more affirming green.”

FedEx Logo Evolution

An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from “Federal Express” to the popular abbreviation “Fed Ex”. Besides creating a shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Also, the right-pointing arrow in the new logo is a subliminal hint of motion.

Playboy Logo Evolution

Art Paul was working as a freelance designer when he in 1953 was contacted by playboy founder Hugh Hefner who needed a logo for his new magazine. He created the now famous rabbit wearing a tuxedo bow tie. Paul went on to design the whole first edition of the magazine and was hired by Hefner as Playboy’s first art director in 1954, a position he held for 30 years.

Playboy magazine claims it once received a letter at its Chicago, Illinois offices with its distinctive “bunny” logo as the only identifying mark, appearing where the mailing address normally appears.

Audi Logo Evolution

BMW Logo Evolution

WWF Logo Evolution

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