Learn Marketing Concepts

A Professor was explaining marketing concepts to the Students:

1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. "Marry me!" - "That's Direct Marketing".

2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. "Marry him." -"That's Advertising"

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. "Marry me - "That's Telemarketing"

4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say:"By the way, I'm rich. Will you "Marry Me?" - "That's Public Relations"

5. You're at a party and see gorgeous girl. She walks up to you and says:"You are very rich! "Can you marry ! me?" - "That's Brand Recognition"

6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. -"That's Customer Feedback"

7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - "That's demand and supply gap"

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him - "That's competition eating into your market share"

9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives. - "That's restriction for entering new markets"

Coming Soon: Yamaha VMAX in India

Yamaha India is going to set the Indian motorcycle market on fire. According to our sources Yamaha India is going to launch the Monster VMAX in couple of days from now, this beast has always created a sensation among bike enthusiasts ever since it was born in 1985. VMAX is a monstrous roadster with 1679cc V4 Engine, which is capable to produce massive 200bhp and its top speed is whacking 310kmph, which is electronically governed.

Yamaha has already launched this 2010 VMAX in other parts of the World and it will be available from November 2009. In India this bike will set a trend for powered Roadsters, Yamaha India may be taking this step as an answer to Harley Davidson’s invasion in India. Harley’s V-Rod is considered as competition to Yamaha VMAX.

VMAX is not only known for its looks, Power and Performance but also for many features that make this bike unique in a way. V-Boost technology is one of those; Yamaha has got patent for this technology. V-Boost is a butterfly valve system fitted inside the V4 engine of VMAX and responsible for contributing around 10% of the total power output of the engine. In India the price of VMAX is expected between 14Lacs to 15Lacs.

TECHNICAL SPECIFICATIONS:

Engine – 1,679 cc liquid-cooled, DOHC V4

Power – 200bhp @ 9000rpm

Torque – 170Nm @ 6500rpm

Top speed – Governed top speed of 310kmph

Suspension – Adjustable front and rear

Wheelbase – 1699.3 mm

Dimensions – Length 2395.2 mm, Width 820.4 mm

Seat height – 774.7 mm

Weight – Dry 309.8 kg

Fuel capacity – 15.1 liters

Brand Story : Lakme

Half a century ago, as India took her steps into freedom, Lakme, India's first beauty brand was born. At a time when the beauty industry in India was at a nascent stage, Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Indian industry – that of skincare and cosmetic products. Armed with a potent combination of foresight, research and constant innovation, Lakme has grown to be the market leader in the cosmetics industry.

Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group, it was named after the French opera Lakmé, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty. Indian cosmet Lakme was started in 1952, famously because the then Prime Minister, Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India. Simone Tata joined the company as director, and went on to become it's chairman. Tata Oil Mills Company (TOMCO) merged with HLL, effective from April 1, 1993. In 1995, HLL and yet another Tata company, Lakme Limited, formed a 50:50 joint venture, Lakme Lever Limited, to market Lakme’s market-leading cosmetics and other appropriate products of both the companies. Subsequently in 1998, Lakme Limited sold its brands to HLL and divested its 50% stake in the joint venture to the company.

Even today, when most multinational beauty products are available in India, Lakme still occupies a special place in the hearts of Indian women.