10 Luxury Brands in the World

They are desirable, most coveted and command a high value. They are defined as 'luxury brands'. These brands display superior design and fine craftsmanship and are spotted by the rich and famous. Such luxury brands come with strong promise and behaviour.

Here, we feature world's top 10 luxury brands.

1. Louis vitton: A trunk - maker in Paris since 1854, is now a legend in the art of travel. It is known for its luggage, bags and accessories.

2. Hermes: Established in 1837, this french fashion specialises in leather, ready-to-wear, lifestyle accessories, perfumery and luxury goods.

3. Gucci: High on glamour, and known for fashionable yet timeless products. It is the highest selling Italian luxury brand.

4. Chanel: Speacialized in simple suits, dresses, woman's pants, costume jewellery and perfumes. Chanel is most famous for 'little black dress'.

5. Cartier: Headquartered in Paris, Cartier is well-known for timeless jewellery and watches.

6. Rolex: Probably the Mercedez - Benz of watches. This world class symbol was founded in 1905. It is known for its innovation and designs.

7. Hennessy: Hennessy is leading Irish cognac house. It is reported that it sells 40% of the world's cognac.

8. Moet & Chandon: It is the most preferred fashionista tipple. Moet is freench winery and co-owner of luxury goods company Moet - Hennessy.

9. Fendi: This Italian high - fashion house is best known for its 'baguette' handbags. Launched in 1925 as fur and leather shop in Rome, today Fendi is a multinational luxury goods brand owned by LVMH.

10. Burberry: The iconic British brand was established in 1856. It is known for designer clothings, accessories, perfumes, beauty and fragrances.

Read More: http://www.rediff.com/business/slide-show/slide-show-1-world's-top-10-luxury-brands/20110706.htm

Marketing Wars: Attack of the Brands

"OMG, you look so stupid in this video"; "Why are you tagged in this video?" These is the latest series of spam wall posts on Facebook. And everyone is wondering if this is Google's way of attacking Facebook.
This would not be the first time that a brand is attacking another. It's these strategies that have given rise to terms like combative advertising or comparative advertising or ambush marketing.
In short, this modern-day guerrilla warfare leaves us wondering that there is nothing as clear as black and white in the murky world of business.
Here are few brands that have tired to take a shot at each other on various occasions:

1. Facebook vs Google

2. Microsoft vs Apple

3. Coke vs Pepsi

4. HUL vs P&G

5. Nestle vs Cadbury

6. Horlicks vs Complan

7. BMW vs Audi

8. Maruti Suzuki vs Hyundai Motor India

Read More: http://www.rediff.com/business/slide-show/slide-show-1-marketing-wars-attack-of-the-brands/20110523.htm

Ambush Marketing or Parasitic Marketing

Ambush marketing or Parasitic marketing means taking the advantage of value of a major event publicity i. e. that product or company live on food made by other events. The Macmillan English Dictionary defines ambush marketing as a marketing strategy in which a competing brand connects itself with a major sporting event without paying sponsorship fee.

The word "ambush" as used in the expression ambush marketing, means "an attack from a hidden position" and is derived from the old French verb embuschier, having the meaning "to place in a wood." The term "ambush marketing" was coined by the famous marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for the American Express Company in the 1980s.

A variety of techniques are used in ambush marketing. The most basic is simply buying up billboard space around an event, assuring that people who attend the event will see the marketing. This practice is entirely legal, although event organizers and sponsors may find it annoying. Ambush marketers may also be more subtle, doing things like passing out t-shirts, hats, and other promotional gear to people attending the event so that their branding is seen in the stadium.

Main consequences of ambush marketing are:

* The commercial value of the event decreases.

* It creates unhealthy competitive environment.

* It may adversely affect the funding of the event.

* Every company would like to be an ambusher instead of paying a huge amount for sponsoring.

The success of any sponsorship finally rests on the sponsor's ability to sign a watertight contract, fully leverage the opportunity and always stay a step ahead of competition.

LG, for instance, has played smart in its recent global sponsorship contract with ICC. For the price it has paid to ICC, it has also seized the global sponsorship right to computer and computer peripherals apart from the durables. Consequently, Samsung cannot burst onto the TV screen even with its computer peripheral's commercials that feature the cricket stars. However, the fact remains that LG did not block the cell phone category, thus leaving it open for Samsung to advertise. But despite these measures, there is little that be can be done to control creative advertising. Samsung in an all out effort to undermine LG's sponsorship is launching a campaign saying `Official sponsor of the digital passion'. It is important to remember, there is a war out there and one brand's ambush is another's victory!

"Save Dhaniya"

I find this poster very creative. My first reaction was "Ha ha ha".