Tuesday, 24 May 2011

Marketing Wars: Attack of the Brands

"OMG, you look so stupid in this video"; "Why are you tagged in this video?" These is the latest series of spam wall posts on Facebook. And everyone is wondering if this is Google's way of attacking Facebook.
This would not be the first time that a brand is attacking another. It's these strategies that have given rise to terms like combative advertising or comparative advertising or ambush marketing.
In short, this modern-day guerrilla warfare leaves us wondering that there is nothing as clear as black and white in the murky world of business.
Here are few brands that have tired to take a shot at each other on various occasions:

1. Facebook vs Google

2. Microsoft vs Apple

3. Coke vs Pepsi

4. HUL vs P&G

5. Nestle vs Cadbury

6. Horlicks vs Complan

7. BMW vs Audi

8. Maruti Suzuki vs Hyundai Motor India
Read More: http://www.rediff.com/business/slide-show/slide-show-1-marketing-wars-attack-of-the-brands/20110523.htm

Subscribe for the updates -

Enter your email address:

Delivered by FeedBurner

Blog Widget by LinkWithin Marketing Wars: Attack of the BrandsSocialTwist Tell-a-Friend


Post a Comment