Top 100 Global Brand by Value 2009

" I'll Just Google it "

Google changed the lexican of the word, search. This year's Millward Brown Optimor BrandZ survey reveals the world's first $100bn brand - Google.

Despite the turbulence in the global economy, the value of the top 100 brands has risen by 2% in the past year to $1.95tn. A total of 85 of the top 100 brands remain in the table from last year.

By category, the biggest faller was insurance (-48%) followed by cars (-22%) and financial institutions (-11%). On the flip side, mobile operators experienced the biggest growth in brand value (+28%), followed by soft drinks (+24%) and coffee (+18%).

Google company value puts it 25 percent more valuable than computer software king Microsoft. Technology companies make up the bulk of the top 10 with IBM, Apple and China Mobile , along with consumables like cigarette brand Marlboro  and burger chain McDonald's.

Top 10 Global Brand by Value are :

1. Google ( BV - $100,039million)
   
2. Microsoft ( BV - $76,249million)
   
3. Coca-Cola ( BV - $67,625million)
   
4. IBM ( BV - $66,622million)
   
5. McDonald’s ( BV - $66,575million)
   
6. Apple ( BV - $63,113million)
   
7. China Mobile ( BV - $61,283million)
   
8. GE(General Electronics) ( BV - $59,793million)
   
9. Vodafone ( BV - $53,727million)
   
10. Marlboro ( BV - $49,460million)
    

....... more

Complete list of top 100 Global Brand by Value :                                              http://www.marketingmagazine.co.uk/news/wide/901385/