Monday, 23 February 2009

About this Blog

Markets are changing fast. New markets are emerging and trading blocks are extending everyday. Also, communication channel about products and selling them are changing at a revolutionary pace.

Products are changing continuously, but the great brands shine through like storm-swept lighthouses: coca-cola, Nike, Nokia, to name but a few. 

Everyday we are bombarded with television commercials, newspaper ad, calls, direct mail, internet ads. Somebody is always trying to sell us something. Does marketing means selling and advertising?

The 'SWOOSH' is everywhere! Just for fun try counting the swoosh whenever you pick up the sport page. Nike has built the ubiquitous swoosh(which represent the wing of Nike, the Greek goddess of victory) into one of the best known brand symbols on the planet. The symbol is well known that company routinely run at it without even mentioning the Nike name. The power of its brand and logo speaks loudly about the Nike's superb marketing skills. 
How has Nike achived such a prestigious position in the market?
What is the marketing strategy of Nike?
If Nike can do it then why not other brands? 
What is the histry of marketing?

Similarly there are lots of queries which come to our mind. Yesterday when I was discussing it with my friend Abhishek agrwal, an idea came in our mind to create a platform where we can provide answers to all such kind of marketing related queries.

Someone has very rightly said that "Ideas wont work unless you do". Marketing boulevard is the result of that idea. With the help of this blog we will try to answer all such kind of queries related to marketing. We will also try to post the latest marketing news and updates.

Finally, We would like to add that the feedback and comments of the readers are very vital for the improvement of this blog. So, We would like to request our readers to share their views by posting their feedback and comments.

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