Tuesday, 14 April 2009

Why Maggi is India's most valued brand

Few ad jingles have survived 25 years.

Some long-playing ones like Lifebuoy have been discontinued, while others like Titan are yet to celebrate their silver jubilee.

Nestle's Maggi has stuck to the jingle that marked its entry in the country 25 years ago with instant noodles.

The jingle has indeed helped in creating a formidable brand. Maggis market share is well above 90 per cent.

It has seen no serious rival in the years it has been around, though some FMCG companies like ITC have tried to attack its flanks by launching ready-to-eat pasta.

A survey carried out by the National Council of Applied Economic Research named Maggi the country's most valued FMCG brand.

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