Thursday, 4 March 2010

Logo Evolution - Interesting Information 2

" History of well known logo designs"

Shell Logo Evolution

Since first appearing in the early 1900s, the Shell logo has moved from a realistic rendering of a pecten, or scallop shell, to today’s bold shape with distinctive colors.

Both the word “Shell” and the Pecten symbol may have been suggested to Marcus Samuel and Company (original founders) by another interested party. A certain Mr Graham (of apparent Scottish origins) imported Samuel’s kerosene into India and sold it as ‘Graham’s Oil’. He became a director of The “Shell” Transport and Trading Company, and there is some evidence that the Shell emblem was taken from his family coat of arms.

It was around 1915 when the rendering allowed for easier reproduction, shown in the 1930s symbol above.

Colour first appeared with the construction of Shell’s first service stations in California. Not only did Red and yellow help Shell stand out, but they’re also the colors of Spain, where many early Californian settlers were born. Perhaps by displaying Spanish colors it was hoped an emotional bond would be created.

From the 1950s onwards, the icon became more and more simplified, improving recognition and memorability. The 1971 logo, which is still used today, was designed by the French-born Raymond Loewy, who also created logos for BP and Exxon.

IBM Logo Evolution

The company which became IBM was founded in 1896 as the Tabulating Machine Company by Herman Hollerith, in Broome County, New York (Endicott, New York, where it still maintains very limited operations). It was incorporated as Computing Tabulating Recording Corporation (CTR) on June 16, 1911, and was listed on the New York Stock Exchange in 1916.

IBM adopted its current name in 1924, when it became an international manufacturing company. The logo that was used from 1924 to 1946. The logo is in a form intended to suggest a globe, girdled by the word “International”.

The logo that was used from 1947 to 1956. The familiar “globe” was replaced with the simple letters “IBM” in a typeface called “Beton Bold.”

The logo that was used from 1956 to 1972. The letters “IBM” took on a more solid, grounded and balanced appearance.

In 1972, the horizontal stripes now replaced the solid letters to suggest “speed and dynamism.” This logo (in two versions, 8-bar and 13-bar), as well as the previous one, was designed by graphic designer Paul Rand.

Canon Logo Evolution

The origin of today’s world famous brand Canon can be traced in Precision Optical Instruments Laboratory that was established back in 1933. The first set of cameras was manufactured as a part of business trial and these early birds were named Kwanon after the Buddhist Goddess of Mercy. Now this Goddess was the possessor of thousand arms and spitted flames.

From the very beginning, the company worked with an ambition of reaching out to the outer world and as such the company wanted to adopt a name that will be acceptable globally. With this intention, the company name was changed from Kwanon to Canon and it was registered as the logoA trademark name of the company in the year 1935. (Read more: here)

Nokia Logo Evolution

In 1865, Engineer Fredrik Idestam established a wood pulp mill on the banks of the TammerKoski rapids in the town ofTampere, in southern Finland. Later in 1868, he built second mill by the Nokianvirta River, which gave the Nokia its name. In 1871, Idestam and his friend Leo Mechelin, renamed and transformed the firm into a share company, thereby founding the Nokia Company.

The first logo of Nokia was created in 1966 showing the image of a fish. This image should be inspired by the salmon fish ofNokianvirta River.

In 1898, Eduard Polón founded the Finnish Rubber Works, which later became Nokia’s rubber business. The new company tried producing many products like papers, bicycle, car tires, footwear, communication cables, electricity generation machineries, televisions, aluminum, capacitors, and lot more.

In 1967, three companies, which were jointly owned since 1922 by Nokia, officially merged and created Nokia Corporation. After the merger, Nokia Corporation adopted the logo which was all black rounded shape emblem, in which “Nokia” was written in white.

At the start of its telecommunication equipment manufacturing, Nokia adopted the logo which was quite similar to the current one, but with the light blue color and the arrow like shape pointing upward. Arrow in the logo represents the Nokia’s progress and advancement in telecommunication industry.

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