Monday, 2 November 2009

Unforgettable TV Jingles

There were various TV commercial jingles which I heard and watched in my childhood. There are few of them which I can sing out even now. These bring smiles on our faces and make us remember our childhood days. These jingles have been mingled in most of our daily lives. We use them many times while talking.

Well, jingles are a very powerful way to etch something into people’s memory. Memory courses teach people to associate numbers or answers with rhymes or two liners. You ignore the jingles, but they will find a way out, to haunt you, because they are designed to follow you where-ever you go…like the dog in the Hutch ad. They do control our minds, not just like that! The makers of jingles go through audience research and many rigorous tests. So the ad-effect is inevitable.

Some of the most popular jingles are:

Lifebuoy: “Tandurusti ki raksha karta hai Lifebuoy, Lifebuoy hai jahan, tandurusti hai wahan…Lifebuoy”.Some of the most popular jingles are:

2. Nirma: “Washing powder Nirma, Washing powder Nirma, doodh si safedi nirma se aaye, rangeen kapda bhi khil khil jaaye, sabki pasand Nirma, washing powder Nirma, washing powder Nirma….Nirma”

3. Borolin: “Khushbudaar antiseptic cream borolin”

4. Bajaj: “Buland Bharat ki buland tasveer, hamara Bajaj, hamara Bajaj, hamara Bajaj”.

5. ECE Bulb: “Bhool na jana ECE bulb hi lana, jyada de ujala, din-o-din chalne wala, ECE bulb aur ECE tube.”

6. Amul: “Zara si hansi, dulaar zara sa, Amul – the taste of India

7. Nescafe: “Ho shuru har din aise, ho shuru har pal aise…Nescafe”

8. Promotion for Milk: “Doodh doodh doodh, doodh hai wonderful, pee sakte hain roz glassful, doodh doodh doodh doodh, garmi mein daalo doodh mein ice, doodh ban gaya very nice, peeyo daily once aur twice, mil jaayega tasty surprise, doodh doodh doodh doodh.”

9. Promotion for Egg: “Meri jaan meri jaan murgi k ande, Sunday ho ya Monday roz khaao ande”

10. Promotion for Condom: “Pyaar hua iqraar hua hai pyaar se fir kyun darta hai dil”

11. Pepsi: “Yehi hai right choice baby..Aha!”

12. Close Up: “Kya aap close up karte hain, ya duniya se darte hain, aap close up kyun nahi karte hain”

13. Tajmahal Tea: “Wah Ustaad nahi, wah Taj boliye”

14. Bournvita: “Tan ki shakti, mann ki shakti..bournvita”

15. Frooty: “Mango Frooti, fresh and Juicy…Mango Frooti”

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