Sunday, 1 November 2009

Top Brand Endorsers

Aamir Khan 
Earning (per annum) from endorsement: Rs 12- 15 crore
Today Aamir Khan is the highest paid celebrity endorser in this country having been paid Rs 12-15 crore per annum for each of his last three commercials, including Tata Sky, Samsung Mobiles and Parle Monaco biscuits.

Sharukh Khan
Earning (per annum) from endorsement: Rs 6 - 8 crore
Shahrukh Khan earned a lot more than what Rab Ne Bana Di Jodi grossed for him in 2008. He bags a fee between Rs 6 cr and Rs 8 cr per endorsement and presently endorses more than 10 brands, including Pepsi, Hyundai, Airtel, Videocon, Sun Feast, Tag Heuer, Dish TV and Mayur Suitings.

Aishwarya Rai

Earning (per annum) from endorsement: Rs 5 - 6 crore
The undisputed queen of endorsements is Aishwarya Rai Bachchan who is the highest-paid female celebrity endorser with earnings of Rs 5 crore per endorsement. “Aishwarya’s international contracts of L’Oreal and Longines fetch her money in dollars,” says an ad filmmaker who doesn’t want to be quoted.

Sachin Tendulkar

Earning (per annum) from endorsement: Rs 4 - 7 crore
Sachin Tendulkar faced the brunt of lacklustre performance when he was cold shouldered by advertisers during a lean patch in 2007. But next year, after a magnificent 124, the batting maestro who charges Rs 4-7 cr per endorsement, found himself among the dough again with plum endorsement offers from Royal Bank of Scotland, Jaypee and Aviva Life Insurance.

MS Dhoni

Earning (per annum) from endorsement: Rs 4 - 5 crore
Mahendra Singh Dhoni’s ‘borrowed equity’ shot up after he donned his captaincy cap in 2007. His endorsement fees went up by 30-40 % immediately and today the Indian cricket captain who endorses Reebok, Pepsi, Exide, Kurkure, Aircel, Dainik Bhaskar and Boost commands a fee of Rs 4-5 cr per endorsement.

Amitabh Bachchan

Earning (per annum) from endorsement: Rs 4 - 5 crore
Amitabh Bachchan is worth Rs 4-5 cr per endorsement now. Says Manish Porwal, CEO of Percept Profile: 'At one point of time Mr Bachchan was endorsing more than 50 brands and that is where his uniqueness took a beating.'

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