Friday, 8 January 2010

Social Network Marketing

Social media marketing or social network marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

Most successful internet marketers today are using social network marketing as an effective way to prospect and promote. Social networking sites are a hot topic for marketers, as they present a number of opportunities for interacting with customers, including via plug-in applications, groups, and fan pages. Many sites include features where companies can create profiles. For example, on Facebook companies can create "pages" where users can become fans of this company, product, service, individual, etc.

The success in social network marketing comes from successfully targeting and offering the right product to the right market.

You do not want to enter social networking for the sole purpose of selling. Your goal with social network is to develop a brand for yourself. You do this by attraction marketing. The more you share your wealth of knowledge the more you will become known as an expert in your field.

Facebook seems to be the leading social media outlet for businesses by having pages from different companies such as Dots, New York and Company. Twitter comes in 2nd place and Myspace comes in 3rd place.

Social Networks are a valuable meeting place and should always be used to provide value and to build your personal or business brand and following. Social Networks can be a great place to build visibility and awareness and this is important because as consumers we are driven to trust familiarity and repetition.

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