Friday, 23 October 2009

Abhi-Aish - Together in their first Ad

Lux’s new ad will feature Bollywood’s first couple Abhishek Bachchan and Aishwarya Rai Bachchan—the first time the husband and wife will appear in an ad together.

Rai Bachchan, who is the brand ambassador for Lux, L’Oreal and Nakshatra diamond jewellery, charges anywhere between Rs2 crore and Rs5crore for an ad; Bachchan, who endorses brands such as Idea, Big Radio and Omega, is known to charge approximately Rs2-4crore. While both have not had any film releases lately, they will appear together in Mani Ratnam’s Ravana early next year.

This isn’t the first time a Bollywood couple is appearing in an ad. The husband and wife team of Ajay Devgan and Kajol have appeared in ads for Whirlpool and Tata Indicom. Couples Saif Ali Khan and Kareena Kapoor (most notably, Airtel), John Abraham and Bipasha Basu (Clinic All Clear), and Ranbir Kapoor and Deepika Padukone (Pepsi), too, have appeared in ads.

Still, Rai Bachchan and Bachchan are Bollywood royalty. He is from the first family of Bollywood, she is a Miss World.

There are no discounts for signing the pair; like most young celebrity couples in Bollywood. So signing Bachchan and Rai Bachchan could set a brand back by Rs6-7 crore.

Saif Ali Khan and Kareena Kapoor would come at Rs6 crore, while Abraham and Basu, together, would cost a brand Rs3 crore.

“We could have put them both in a bathtub and said, lets go for the eyeballs, but we really wanted to show them in a way that they had never been seen before,” says Tista Sen, executive creative director and senior vice-president at JWT India, the agency handling the account for the soap from Hindustan Unilever Ltd.Read More

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