Friday, 23 October 2009

Boost in Asia pacific Ad spending – Nielson Report

India Ad spending growth the highest in Asia – Pacific region

Television and Print Media ad spending rose 28% in April – June in India, says the report

Many economists believe that Asia has been at the forefront of the global economic recovery, and new research from The Nielsen Company indicates that in terms of advertising spend, the recovery is in full swing in a large part of the region.
According to Nielson Company – a research agency advertising spending in the Asia pacific rose 11% in April-June from a year earlier to an estimated $29.6 billion (Rs. 1.4 trillion), with India leading the way.
Five markets recorded growth during the quarter, with India leading the way with 28 percent growth, followed by China (17%). Indonesia and the Philippines also posted robust growth of 8 percent and 9 percent respectively. While this growth is impressive, seven countries still recorded declines in ad spending in the second quarter of 2009, including South Korea (-17%) and Taiwan (-16%).

Read More -
Subscribe for the updates -

Enter your email address:

Delivered by FeedBurner

Blog Widget by LinkWithin Boost in Asia pacific Ad spending – Nielson ReportSocialTwist Tell-a-Friend


Post a Comment